You love the underdog, right? I mean who doesn’t love the ‘David versus Goliath” stories, the “rise above all odds” scenarios?
As a consumer, no doubt you increasingly hear the ‘Shop Local’ “Support Local’ message. If you are of the mindset that this is a relatively new movement then think again! The ‘Shop Local Movement’, as it is often labeled, has a long history here in Canada dating back some 2 decades.
Understanding the economics behind such a movement is nothing short of revealing. Consider a few statistics:
- Approx $0.43 of every dollar spent at a locally-owned, independent business stays in the community. Compare this with the $0.15 of every dollar spent at a Big-Box store and the incentive for shopping small businesses is compelling.
- For every dollar spent with online shopping giants like Amazon, guess how much profit stays in the community? Zero, zilch, zip, squat...a big fat goose-egg represented numerically as $0.00!!! Are you ok with that? You shouldn’t be and here’s why...
Another way local consumers can adopt the ‘Less Talk, More Walk’ spirit is to leave positive reviews for local businesses. Be it in the form of a Google review or reviews on social media or the business’ website, these reviews encourage consumer confidence and influence buying behaviours.
Often consumers have great intentions about leaving a review but by the time the busy day comes to an end it has slipped their mind or it was not exactly easy to do a Google review because of the steps involved.
That’s why we at ShopStAlbert.com have made it super easy to leave reviews for local businesses. Simply locate the businesses on our directory or type their name in on the homepage “Search locally’ bar and go to the Reviews tab under their profile! Viola! Easy-peasy.
Google reviews often feature a ‘Reviews from other pages’ section so don’t fret that these won’t be as impactful. The best part is the local business will be notified about your review and that just stirs up a whole lotta love, right?
This video spotlights a great review left on a St Albert business’ profile page on ShopstAlbert.com:
